No half measures

TOYOTA RAV4 FILM
Those who go the extra mile. Who raise the bar. Who take it to another level. You won’t find the word compromise in their vocabulary. They live life to the max, no half measures.

We have created this integrated campaign for the launch of Toyota’s new flagship model — The RAV4 Hybrid, an SUV that combines bold looks with next-gen Hybrid technology. The campaign runs in all major markets in Europe including the UK, Germany, France, Italy, and Spain.

Director Alessandro Pacciani
DOP Oliver Millar
Voice over Daniel Kaluuya
Photographer Daniel Blom