The rising star
MEET TOYOTA’S LATEST INNOVATION
Toyota’s basketball robot CUE3 has captured the hearts and minds of the internet. It has been greatly celebrated by basketball fans for sinking buckets and draining threes all while keeping a straight face, and more recently, setting a new Guinness world record.
The robot is the personification of Toyota’s technical engineering expertise. The film captures its remarkable journey from prototype to record breaker. CUE3 embodies the ethos of ‘Start Your Impossible’, Toyota’s first-ever global marketing campaign.
Director In Return
DOP Yohei Tateishi
Webby Awards Honorable mention